In its fourth report on obesity in the United States, the Trust for America's Health finds that the obesity epidemic continues unabated and calls for a comprehensive approach to help individuals make healthy choices - Robert Woods Johnson Foundation.Unfortunately this report (F as in FAT) does not come as a surprise to me and my partners - and the saddest thing about this report is that the findings are so very predictable. There ARE programs that can make a long term sustainable difference in the fight against obesity, but FAR TOO MANY organizations would prefer to continue throwing unimaginable dollars at researching the cause and effect of obesity, rather than steer those dollars into developing innovative and effective solutions. I wrote about this issue in my very first blog (Childhood Obesity - Who's Going To Step Up To The Plate?) and the Trust for America's Health only proves what we've been saying for some time now. Many of the organizations and individuals who have the funds to make a difference are not willing to take risks on innovative and potentially groundbreaking ideas. It's a lot easier (and safer) to continue to research the cause and effect of obesity than to actually take risks on programs and ideas that could/would have a positive and sustainable impact on the problem. That kind of strategy would require these organizations to step way outside their comfort zone and live for a while on the edge - the incubator of great innovation! Until that happens, you might as well change the date on this year's report and reprint it again next year - nothing will have changed other than the amount of funds contributed to researching what we already know - that obesity is a real health threat, it's getting worse, and it needs to be stopped.
But wait! There is hope. I am convinced that those of us willing to go it alone and live on the edge everyday will play a significant role in the solution to the obesity epidemic. We are the innovators, the risk takers, the visionaries committed to making a real and sustainable difference in the lives of those who need it. Personally, my partners and I have have much invested in the success or failure of our creation (Get Fit FOCUS) and we are committed and motivated to build the most effective and sustainable program possible. Perhaps with a little luck, one or more of these organizations will find their way to join us somewhere near the edge. I'm keeping my fingers crossed, but I won't be holding my breath. Let's hope I won't have to keep my fingers crossed too long.
In good health,
LifeStyle Media Group