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Highlighting innovative "outside the box" ideas, programs, research and products addressing the prevention and treatment of childhood obesity.

Monday, August 20, 2007

Early Intervention Is Key To Addressing Childhood Obesity

Just last week another study was published confirming and supporting the mission upon which we are building our Get Fit FOCUS program - that early intervention is the key to addressing the growing childhood obesity epidemic. A few weeks ago I posted a preview of our Get Fit FOCUS program and talked about the critical importance of empowering young people (using mediums relevant to their lifestyles) with the knowledge and tools to independently make positive and healthy lifestyle choices. Our program was already founded on hard science, but just last week a group of Finnish researchers published a study that further supports the importance of what we are building and the impact it could have on curbing the incidence of childhood obesity and related diseases.

According to a study which was published in the online edition of the journal Circulation, children who were taught healthy eating habits at an early age maintained their healthy habits well into adolescence. The researchers followed 1,062 children from ages 7 months to 14 years with an intervention group consisting of 540 children (and their families) and a control group of 522. The intervention group was provided with education and counseling to help them prepare and consume a healthier diet, while the control group was given no assistance whatsoever. Not surprisingly, the intervention group at the age of 14 was healthier than the control group - especially the boys. In an Associated Press article reporting the findings of the study done at the University of Turku in Finland, Dr. Harri Niinikoski was quoted as saying "We think that this lifestyle change can be started early." That sentiment is support by several other professionals throughout the article.

That's why we have created Get Fit FOCUS - an innovative and revolutionary health education experience for elementary and middle school students, their educators and families. Using highly interactive and content rich features built on web 2.0 technology, Get Fit FOCUS is a fluid, highly collaborative and participatory educational program designed to empower young people with the tools and resources needed to make good healthy lifestyle choices at a very early age. Using mediums relevant to the lifestyles of young people (social networking, collaboration, sharing, wikis, blogging, lifestyle coaches, and numerous other web 2.0 tools) Get Fit FOCUS creates a powerful and relevant learning environment for students and teachers. It also allows students and teachers to share their learning experience with family members, friends and other classrooms throughout the US and the world. We're making some serious progress with our development site and plan to beta test Get Fit FOCUS in several school districts this fall (with an anticipated full market release in the Spring of 2008). It will truly revolutionize the way health education is taught (and shared) in schools throughout the country! As promised, I'll keep you updated on the ongoing development of this very exciting early intervention tool!

In good health,

Phil Christian
LifeStyle Media Group

1 comment:

Dr.Ronald Wills said...

Obesity is certainly a growing problem. Over the last 20 years, obesity in adults has rocketed with more than 60% in men and 50% in women. And the signs are that this problem won't improve. In children aged between 2 and 15, 28% of girls and 22% of boys are overweight.

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